London Calling

At the heart of our sustainability initiative lies the creation of greener ways to engage with audiences and the successful delivery of environmentally friendly marketing campaigns.

London Calling handles 24 million leaflets a year, displayed in venues throughout the Capital and across the South East. As the leading provider of paper-based display options for the Arts, we’re ideally placed to do our part in improving the sustainability of the Arts Marketing Industry. Our ambition is to work in partnership with our clients to deliver a range of sustainable marketing options and offer a greener alternative with no loss of effectiveness.

We believe this commitment is one we share with our clients. The biggest effect we can have on the welfare of the planet is to help minimise the carbon footprint of our services.

Intelligent Marketing
• Targeted display sites to focus effectively on target audiences.
• Geographic zoning of delivery routes to minimise mileage.
• Practical advice on eco-friendly printing and paper stocks.

Immediate Action
• Advanced on-site paper recycling facilities.
• Greening our fleet of London Calling vans (already over 50% LPG and electric).
• 100% recycled cardboard display holders.

Fresh Approach
• Strategic industry and government partnerships.
• Commitment to regular company-wide green audits with accredited agencies.
• London Calling staff training and detailed office environmental policy.

New Initiatives
• Free end of campaign collection of waste paper from client venues.
• Carbon offsetting packages available for all campaigns.
• Cutting the company’s carbon footprint in half within five years.