London Calling

With London Calling being headline sponsor for yesterday’s Changing Mix, Changing Strategy digital marketing conference, we thought it was the perfect opportunity to introduce London Calling’s own Internet Marketing Specialist, Damon Segal.

Damon Segal

Damon’s first role for us was a presentation on the Three Stages of Social Media Optimisation (SMO) – create, implement, manage – and an introduction to this latest part of London Calling’s digital offer.

If the sold-out digital marketing day is any indication, social media looks set to remain a hot-button topic for arts marketers for some time to come, and we’d encourage everyone still trying to get their heads around the technology to remember two things:

Go where the conversation is. In exactly the same way you wouldn’t rely solely on displaying brochures in your own front of house, it makes sense to to go out and engage with people where they’re already socialising, where it’s their local bar or their favorite online sites.

The conversation was happening all along. Conversation and sharing are hardly new inventions, and social media sites have simply amplified and linked up conversations that were happening anyway. While the proliferation of new channels and deluge of talk can seem daunting at first, what social sites like Facebook and Twitter give us as arts marketers are tools for being able to see the conversations that were happening around us for the first time – and once you know there’s a conversation happening it’s much easier to join in and be a part of it.