Bluetooth
London Calling’s Bluetooth marketing tool provides access to the key younger contemporary audience in a highly involving and innovative way and also helps venues with their sustainability challenge.
By placing our Bluetooth server on site, organisations are able to transmit messages as simple text and still images or richer media like audio samples, and video clips to the mobile phones of visitors, up to 100 meters radius, at their venues.
One of the great benefits of our Bluetooth technology is that it is interactive. This enables visitors/audiences to share video and photos, provide feedback and enable the capture of data like mobile numbers. This visual feedback content could be displayed on your web site or on plasma screens in your foyer. There is nothing some people like more than having their visual content displayed for others to enjoy, (think Flickr or YouTube) and therefore this increases interaction with attendees.
The main benefit in marketing terms is the opportunity this tool provides to communicate with the younger contemporary audiences using their preferred medium in a creative and engaging way.
The potential for viral marketing is huge. Finally the Bluetooth technology is an extremely environmentally friendly method of communication that helps venues with their sustainability challenge.
To find out more about how bluetooth can work for you, click here.