London Calling
"We were very pleased with London Calling's Information Architecture. The whole process was very enjoyable mainly because the consultant was very personable, communicative, constructive and encouraging. We were kept updated during the whole process resulting in a well constructed and user-friendly website."
Katy Hadwick, Marketing Manager
The Courtauld Gallery
Are you thinking about redeveloping your website? Are you unsure where to start? Are you trying to structure all your information in a logical user-friendly way? If so, we can help!
Our specialist Information Architect can help with the structural redevelopment of your website so all information can be navigated and understood with ease. So often our clients have complex amounts of information from different areas of their organisation, which are difficult to navigate and understand. Good Information Architecture enables improved usability with a solid structural design bringing together the principles of design and architecture.
A user-centred website is clearly desired in most marketing led organisations so users expectations are met, enabling you to drive traffic to your website and increase sales with improved audience conversions.
Information Architecture has been welcomed by our clients, particularly those in more complex venues, who found the whole course of development very empowering allowing key members across departments to feed into the process and feel involved in the whole brand perception of their organisation.
Part of the method includes task analysis in deciding functionality, card sorting to understand the right labels, wireframes, workshops, customer journeys and usability testing.
To talk to us more about Information Architecture click here