Snapshot Distribution
Snapshot Distribution Solutions in partnership with Audiences London
Working in partnership with Audiences London, London Calling Arts has created an exclusive range of leaflet distribution and display solutions based on the outcomes of Audiences London’s Snapshot London project. These solutions aim to enhance arts organisations’ capacities to engage with their existing audiences or support the development of new ones in line with their audience development strategies.
Audiences London, the regional audience development agency for London, has developed a new, flexible data sharing initiative, Snapshot London. Different from a traditional survey, it yields a data source about audiences, rich in information on the social profile and cultural habits of over 3 million arts attending households. Snapshot London has created a new audience benchmark with a wealth of strategic planning and marketing applications, generating new ideas about audiences and venue loyalty as well as new ways of thinking about and appealing to audiences.
10% of the purchase price of each of these solutions will be paid to Audiences London to support the further development of Snapshot London.
The initial portfolio of distribution and display solutions includes:
Higher levels of Urban Intelligence concentration cross-referenced with relatively lower levels of arts attendance. This will enable arts organisations to develop audiences quickly by marketing to an ‘easy to convert’ group, focusing on areas where there seems to be untapped potential.
To learn more about this Mosaic Group, download information by clicking here.
Higher levels of Original Suburbs concentration cross-referenced with a moderate penetration of arts attendance. This product can be used by organisations seeking to engage with young professional families in outer London suburbs. It is a type which is a very important source of audiences in other parts of the UK.
To learn more about this Mosaic Type, download information by clicking here.
Higher levels of Metro Multiculture concentration cross-referenced with a moderate penetration of arts attendance. This product can be used to reach a young, diverse audience who may be experimenting with the arts, but might have less experience or interest in traditional artforms or spaces.
To learn more about this Mosaic Type, download information by clicking here.
Higher levels of Settled Minorities concentration cross referenced with a moderate penetration of arts attendance. This product will enable arts organisations to work on the development of audiences from established, aspirational couples and families from ethnic minority groups.
To learn more about this Mosaic Type, download information by clicking here.
Contact us to explore our Snapshot distribution opportunities.
To learn more about Audiences London, click here