
The South East is recognised as one of the regions of the UK with the highest disposable incomes and greatest potential desire to engage with the leisure offerings of the capital and of the region itself.
By capitalising on the expertise and research resources of London Calling, we have created a range of leaflet distribution and display solutions to provide opportunities to develop audiences in the southern home counties.
In making use of the Target Group Index (TGI) survey carried out by the British Market Research Bureau one of the UK's leading research agencies, we have been able to identify areas of the greatest levels of cultural attendance across a range of art forms. This detailed analysis has enabled us to create a number of High Cultural Density Districts across the region which will allow organisations based in London or in the Southern Home Counties to focus on developing their audiences among those with the greatest likelihood of engaging with their activities.
These distribution products can work in tandem with London Calling's core leaflet distribution and display services or bespoke transport-routed or socio-economic campaigns to maximise on the potential of word of mouth and 'opportunities to see' as part of an integrated marketing strategy.
To find out more about the services of South East Calling, call 020 7275 7225 or click here to send an email.