How We Work
London Calling Services: Print Display, Audience Research, Ambient Media, Digital Marketing.
London Calling continues to expand its portfolio of marketing options and audience-based research, enabling our clients to benefit directly from our exploration of the latest tools and innovations now available as part of the modern marketing mix.
Our areas of expertise include:
- Print Display and Distribution
- Direct Handouts
- Poster Runs
- Door to Door Delivery
- Out of Home Advertising
- Audience Profiling and Mapping
- Email Marketing
- Digital Audits and Social Media Optimisation
Our Print Display runs are designed to engage with key audiences, community groups, specialist interests and geographic areas. Print publicity material can be presented in prominent leaflet racks and dedicated holders in venues and outlets with the best ‘opportunities to see,’ high visitor footfall and optimum dwell times.
Collectively, our Print Display services provide access to over 8,000 live locations selected to engage with the full variety of today’s audiences. We are also able to create bespoke runs, customised to the needs of a specific campaign, and advise on the selection of locations and target audiences. Our approach to briefing a Print Display campaign can be found here: Creating a Print Display Campaign
Outside London: Our South East Calling service helps both our London-based and local clients reach new audiences via a combination of Mosaic and TGI research and a focused delivery and display service across the region.
Audience Research: We are continually refining our core Print Display and Research services through our pioneering use of the Mosaic audience segmentation tool, working directly with organisations to increase their audience knowledge, help them understand their visitor demographics and to map out hot spot areas for targeting new and creative marketing campaigns.
London Calling Digital: Originally launched in 2006, London Calling’s Digital Marketing service has worked to assist our clients integrate digital solutions across the full range of their campaign strategies. Designed to support both small and large clients, we have sourced our portfolio of services from a range of specialist digital partnerships, empowering our clients to take best advantage of new media and the ongoing revolution in communications technology.
Out of Home Advertising: London Calling has joined forces with Look Media UK to present an original approach to outdoor and ambient media advertising. Together we are delighted to offer a range of highly effective, eye-catching and competitively priced alternatives to billboard advertising with a variety of media opportunities ideal for both short and long-term campaigns.
