Sustainability
London Calling: Sustainable Progress
Sustainability has been at the heart of my agenda since I became London Calling’s Managing Director in 2007, and I’ve always felt that what set us apart as a company is an ability to continually embrace new challenges and offer new ways of thinking that can feed back into the wider arts marketing community.
At heart, London Calling is a company built on engaging audiences. We do that by advising on strategy and maximising the visibility of our clients’ print publicity. There’s a lot of logistics behind the strategy, and this is the area we’ve chosen to focus on first to best tackle our own carbon footprint, including:
- Over half of our fleet now converted to LPG or electrically powered vans with more to come
- Driver journeys across London geographically zoned to minimise fuel consumption
- Print holders sourced from 90% recycled materials plus we’ve recently created a 100% recycled option
- Paper compactor installed to best recycle any remaining print at the end of our campaigns
- Full carbon audit conducted and completing the British Standards environmental management standard BS8555 accreditation course with leading environmental charity Global Action Plan.
- Environmental policy created that will effectively reduce our current carbon footprint in excess of the current recommended ISO 14001 standard.
I’m thrilled with the progress we’ve made so far, but there’s still hard work to be done.
We’d love for our clients to take up the climate change challenge with us, and a great first step would be to revisit the print stock of your existing brochures or flyers and consider the benefits for both audience engagement and the environment as a key factor in your future campaigns.
Please do read a copy of our guide to sustainable print production, Green Print – Three Simple Steps.
And if you’re looking for an environmentally responsible printer to get started, we’d happily recommend the people we use ourselves, Greenhouse Print.
We’d welcome the opportunity to talk to you further about ways we can work together and grow our audiences as greenly as possible.
