How We Work
Creating a print display campaign is a collaborative process. Our aim is to work closely with you to suggest the best possible combination of our services to reach your audiences and promote your events.
What We Ask
The easiest way to get started on a campaign brief is to consider the Five Ws (and one H).
- What type of event are you promoting and where is it happening? The foundation of your campaign.
- Who are you trying to reach and why? This helps us match our runs to your target audiences.
- When are the start and end dates? Useful for determining the duration of your print display and how best to weight the coverage.
- How many pages or panels thick is your print? We use this to determine how many copies we can place in each rack and holder.
- What does your print look like? Being able to see an advance copy of the print can often help us make better recommendations and more focused campaigns.
With this information in hand we will work with you to create a proposal tailored to the specific goals of your campaign and get your print out on display…
