London Calling sponsors Green JAM
“At the heart of (our) sustainability initiative lies the need to successfully deliver environmentally friendly marketing campaigns. We believe this is a commitment we share with our clients.”
This statement is part of a longer article that’s running in the latest issue of JAM, the Journal of Arts Marketing and can be found by registering with the AMA:
http://www.a-m-a.org.uk/publications_detail.asp?id=157
(Full disclosure. This article is part of an advertorial running on the back page of the current issue. In other words I’ve paid for that position.)
In point of fact the ad itself was technically free and what I’ve really paid for is the entire print run of the issue, with London Calling taking on the sponsorship for this excellent publication across 2009 (so expect more articles from me in future issues).
In days gone by I’d have probably used this handy advertising space to promote a range of London Calling’s latest services – our thriving South East service perhaps, or maybe our latest experiences with new digital marketing initiatives.
However, given that one of the priority conditions of the sponsorship was that the journal itself be printed to the highest possible environmentally friendly standards, it seemed the perfect venue for us to share our own experiences of grappling with green marketing and to showcase some of the strides that our sustainability partners the Arcola Theatre are making in this area.
As I said, we believe the commitment to sustainable forms of marketing is one we share with our clients. Well, with a readership of almost exclusively arts marketers, this seemed like a great way to extend that dialogue and find out if that’s really true.
One of the most obvious questions I’ve been asked recently is about the costs and benefits of green printing.
I’ll come back to the benefits of green printing in a later post as there’s plenty of good material there and it’s worth covering the topic in depth.
Right now though one of the most immediate benefits to anyone considering greening their print production is that the once worthy but prohibitive costs have come right down the levels you’d expect to see from any quality printing service.
The latest issue of JAM has been produced by the friendly team at Greenhouse Print, and you can find out more about their services and the full range of ethical clients they work with here:
Tom
