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Apple Store Pop Up

A pop up dedicated to the world of apples!

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Covent Garden is getting a brand new apple store, but this time there’s a ‘core’ difference. It’s an actual apple store. Like – a store – dedicated to apples.
The new concept pop-up is set to look like a healthy version of Willie Wonka’s chocolate factory, with its walls bursting with the apple varieties available in Britain now.
 
Opening to celebrate the great British apple harvest, which starts in September and goes on until November, guests will be encouraged to wander through a pop-up version of an English orchard and take their pick of the bunch, with unlimited free samples to try out. But for those who are unsure, or fearful of core-mitment, there will also be a dedicated apple matchmaking service: ‘Appily Ever After’. Trained appl-experts from English Apples & Pears will hitch up visitors with their perfect variety with a speed and app-titude that would make First Dates maitre d’ Fred Sirieix jealous.
 
Matching guests up with their apple for life based on its taste profile and a splash of science, visitors will know more about apples (and possibly the inner workings of their soul) at the end of their trip than they ever thought possible. From a sharp, rough skinned variety like Egremont, to a rosy cheeked Worcester Permain with a delicate blush to the flesh, people will be sure to find something to satisfy their apple-tite.
 
“British apple season is an incredibly exciting time, with new varieties coming into supermarkets and shops all the time. We want to encourage people to get out there and try them!”
 
The Apple Store is on Friday 20 October 2017 Ice Tank, 5-7 Grape Street, London WC2H 8DW. 10am – 7pm.

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