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The Art of Campari

Celebrate this summer the richness of an iconic ruby-red bitter Italian aperitivo in a new exhibition.

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London's Estorick Collection new exhibition traces the history of Campari's pioneering approach to art, advertising and modernism drawn from Campari's extensive archives in Milan. The show features the original Belle Époque posters, looks through the revolutionary campaigns of the 1920s all the way to the psychedelic 60s. The Art of Campari celebrates a rich heritage in creativity and design showcasing ground-breaking advertising and packaging, aiming to create a sophisticated and unrivalled brand profile.

During the early 1900s, Campari worked with some of the most celebrated poster designers of the day: Leonetto Cappiello, Marcello Dudovich, Adolf Hohenstein, and Marcello Nizzoli. However, it was the pioneering campaigns created by the Futurist artist Fortunato Depero from the mid-1920s onward that became Campari’s most celebrated commissions.

The exhibition also features posters and designs by some of the most influential artists working for the company, as well as original sketches by Depero, complemented by objects including crates, glasses, bottles, plaques and other ephemera.

Enjoy the Art of Campari at London's Estorick Collection from 4 July until 16 September 2018.

Please see the website for full details.

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