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Frieze Art Fair: London 2014
Frieze Art Fair: London 2014

Frieze Art Fair: London 2014

8 October 2014 Jonathan Velardi

‘Does This Soup Taste Ambivalent?’ performed by United Brothers duo Tomoo and Ei Arakawa who will be serving soup from vegetables grown and shipped from the region of Fukishima in northern Japan, site of the 2011 nuclear disaster.

Arguably the highlight in the art world diary, London in October can mean only one thing: Frieze Art Fair. The leading contemporary art fair returns to the capital for its twelfth edition, bringing with it all the circus and spectacle that twenty-first century flâneurs now come to expect from the collectors and art cognoscenti – let alone the art works - who descend onto Regent’s Park during the five-day event. Designers Barber & Osgerby of Universal Design Studio have designed the white cube mothership that will house over 160 leading contemporary galleries from around the world showcasing works by over 1000 international artists.

This year, Frieze will revolve around five elements between 15th-18th October. In addition to the established galleries in the main structure, Frieze Focus will showcase a selection of the most exciting emerging galleries on the contemporary art circuit from both the art capitals of London, New York and Berlin to the burgeoning scenes of Kolkata, Los Angeles and São Paulo. The annual Frieze Projects programme of artists’ commissions will include daily performances and several offsite installations across the capital. One such highly anticipated commission is a multisensory neon intervention in ZSL London Zoo by Welsh artist Cerith Wyn Evans, billed to entertain human and animal life alike. The popular Frieze Sculpture Park, adjacent to the fair in the English Gardens of Regent’s Park, will combine public artworks by a diverse range of international artists including George Condo, Michael Craig-Martin, KAWS, Not Vital, Seung-taek Lee and Franz West.

New to the schedule is a dedicated initiative of six experimental performance-based installations to be expressed on gallery stands and public spaces. Frieze Live will present both specially conceived performances and the restaging of historical pieces for the duration of the fair. Amongst Robert Breer, Tamara Henderson and Adam Linder, highlights include ‘Does This Soup Taste Ambivalent?’ performed by United Brothers duo Tomoo and Ei Arakawa who will be serving soup from vegetables grown and shipped from the region of Fukishima in northern Japan, site of the 2011 nuclear disaster; Franz Erhard Walther will perform two early works in the artist’s career as part of his action-sculpture series that will invite visitor participation, while artist collective Shanzai Biennial will reinterpret the art fair as a lifestyle brand with a selection of branded products for sale. Lastly, between 15th-19th October, Frieze Masters returns to introduce art from the ancient era through to Old Masters and late twentieth-century masterpieces in a unique contemporary framework located in the park on Gloucester Green.

Gallery grandees may be found in the main structure and represent the rich variety of contemporary activity from nineteen countries that span from Europe to Asia and the Americas. This is an exceptional opportunity to travel as locally between Mayfair and Bethnal Green to as far reaching as New York’s art neighbourhood of Chelsea and Minato prefecture in Tokyo, all under one roof. Explore the portfolios of global art empires Gagosian Gallery and White Cube as well new introductions to this year’s roster of participants such as Marian Goodman Gallery (New York), Daxer & Marschall (Munich) and Pace Gallery’s London outpost.

Hauser & Wirth mark its new signing of artist Mark Wallinger with an artist-curated stand developed by Wallinger himself and inspired by Sigmund Freud’s study of domestic space and the rational and subconscious polarities of creativity. Wallinger will incorporate works by artists from the Hauser & Wirth books – including Phyllida Barlow, Martin Creed, Paul McCarthy, Sterling Ruby - in an original display, dividing the stand into conscious and unconscious parts. Other gallery stands to note include a presentation of multimedia works at Lehmann Maupin featuring Lee Bul, Alez Prager and Tracey Emin. To coincide with her exhibition of new works at Victoria Miro’s Wharf Road gallery, Japanese visionary Yayoi Kusama will join Turner Prize-winning painter Chris Ofili and ceramicist Grayson Perry who are represented by the East London gallery. John Baldessari’s celebrated appropriated imagery will be exhibited alongside model maker and photographer Thomas Demand and the dynamic assemblages of John Bock at Sprüth Magers.

A series of lectures and conversations will complement the visuals on display and will bring together keynote presentations by leading contemporary artists and curators of museums from around the world, discussing some of the most topical issues in today’s cultural landscape. Frieze Talks will also feature a critical programme of panel discussions across both Frieze Art Fair and Frieze Masters sites.

Frieze Art Fair London runs from 15th-18th and Frieze Masters between 15th-19th October in Regent’s Park. To purchase tickets please click here. Frieze Sculpture Park is free to the public.
 

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