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onedotzero’s Adventures in Motion 2011 at the BFI

onedotzero’s Adventures in Motion 2011 at the BFI

21 November 2011 Tom Butler

When any organisation reaches a milestone, there is a tendency to reminisce about how they’ve got there. But one gets the feeling that won’t be the case at onedotzero.

This week’s Adventures in Motion festival at the BFI marks the company’s 15th anniversary, but for such a forward thinking organisation used to dealing with the most cutting edge technologies, there’s little chance of them resting on their laurels.
 
Since 1996 they’ve received huge critical acclaim for helping to shape the future of motion arts and for being audiovisual pioneers, and at a time when their influence has never been so far reaching it makes Arts Council England’s decisions to withdraw all funding from April next year all the more incredulous.
 
It’s not something however, that Shane Walter, the Creative Director and co-founder of onedotzero, will let dampen his enthusiasm for the present and the future of the company.
 
“By our very nature we are looking at a future vision in everything we do. From day one we have set out to influence, shake up and change things; provide a catalyst for invention and new ways of working, championing a new kind of creator.”
 
“We want to map the next evolution as we have in the past taking progressive creators and audiences with us to an exciting future.”
 
When you consider that Spike Jonze, Chris Cunningham and Jonathan Glazer have all had their work shown when relative unknowns, it only emphasises further the opportunities the Adventures In Motion festival offers to all those submitting work.
 
Following on from that, Cascade is yet another example of onedotzero giving the country’s younger generation an insight into the industry. The award winning education platform this year gave forty graduates the opportunity to collaborate with other creative genres in an intensive five day workshop.
 
Giving these young creative’s first hand experience, insight, practical advice and inclusion in a multi-disciplinary project will prove invaluable in the future. Aside from the network of contacts it helps foster, the diversity of the work created not only inspires them but fellow graduates also looking for a way in.
 
The diversity of the Cascade platform is an element mirrored by the festival itself and is a huge draw for audiences. Alongside promos and feature projects are intro movies to computer games and interactive installations meaning all attenders interests are catered for. It’s something Walter is rightfully proud of and keen to champion.
 
“We had a desire to create a collision between these art forms. Spotting the links and creating a forum made these groups culturally connected and creatively aware of the crossovers and opportunities. onedotzero became a crucial destination for creative people to meet in one place, rubbing shoulders, sharing ideas, passing on tools, techniques and ideals.”
 
Whilst we might have reached a major milestone for onedotzero this year, you get the feeling that it’s just one of many which will be reached over the years. Rather than patting themselves on the back, they’ll be too busy showing us what the future looks like, and I for one can’t wait to see where they take us.

 
Adventures in Motion returns to the BFI from 23 - 27 November.  See onedotzero's website for further details.
 
 

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